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Quay Bulletin
From Accidental to Deliberate: 5 Questions Every Project Sponsor Should be able to Answer
In many organisations, sponsorship is assigned by role, seniority or proximity to impact. Leaders are trusted, accountable for outcomes and expected to provide direction when it matters most.
The Rise of the Accidental Project Sponsor: A Critical Delivery Risk
Many project sponsors step into the role accidentally — inheriting responsibility without being prepared for the decision-making, influence and governance it requires.
Leading Through Ambiguity: Early Sponsor Decisions Define Project Outcomes
Projects today require decisions to be made earlier, with less certainty and with consequences that compound as delivery progresses. Many sponsors are operating with leadership habits shaped in operational environments...
















































